19 February 2016. Often people will ask, what's the difference between the Fog Linen Work and FLW label. It's pretty simple, Fog Linen Work is design solely by its founder Yumiko Sekine, while FLW is a line designed for Fog by Rieko Ohashi--a stylist, designer, and overall talented spirit in her own right. We were fortunate enough to have the opportunity to direct a photoshoot for this season's FLW line and would love to share the highlights here. We are only hopeful they live up to Rieko's standards. A huge thank you goes out to our team: Sadie Dayton on photography, wardrobe styling by Joji Goto, hair/makeup by Mariolga Nido Pantazopoulos, and Lauren our model. Ohhh, cannot forget the shoe loans! Thank you to Bon and to Laura Schoorl for loaning some awesome footwear--you're the best.
11 February 2016. It's an arctic mid-February here at the shop. We'll be taking a bit of a winter break and will close our bricks and mortar February 14th-23rd. BUT, it will be business as usual online and all orders will be filled during this timeframe. There are lots of new spring items arriving like this amazing linen tray collaboration between Fog and Coral & Tusk. We'll be updating you all with regular emails so if you're not on our list, please be sure to let us know and we will hook you up straight away. Stay warm and happy sledding.
19 December 2015. We've extended our hours and have broken down the Open and Closed days below.
December 20th: Noon-5p
December 21-23: 11a-6p
December 24: 11a-4p
Closed: December 25-28
December 29-30: 11a-6p
December 31: 11a-3p
Closed: January 1-5
*Orders placed by December 21st at 1pm will arrive by December 24th-USA Domestic
**No shipments will be made December 25-28
We will resume our Winter Hours on January 6th: Wednesday - Saturday 11a -6p
Above all, we want to wish you all a very safe and happy and peaceful holiday and new year. Thank you so much for all of your support, smiles, and high-fives. It truly never gets old.
Oh, and one more thing. We couldn't end our holiday season without thanking Gemma Hart Ingalls for allowing us to use her wonderful snowy image for our gift wrap. Please be sure to check out more of Gemma's work here. Thank you, Gemma. You have calmed and smiled more than you know. XOX
29 January 2015. You wouldn't know it from looking out our window, but spring is right around the corner. Many of our goods have been photographed by Jenny Hallengren in Sweden for Catalogue 26—which will be all about the next season when hope springs eternal and April showers bring May flowers and a young man's fancy lightly turns to thoughts of linen.
8 October 2014. Something we’re excited to share: Two new comforter cover styles in black herringbone and white seersucker. Photographed here, by the way, by Dallas Raleigh. See the whole family of duvets (with matching pillow cases) here.
23 September 2014. A change of leaves means a change of sleeves—and Shop Fog Linen's got you covered with new clothing and colors—and scissors big and small! (We realize that last one was sort of a non sequitur, but do you know how hard it is to work scissors into a post about fall?)
17 March 2014. The first day of spring is coming—so we're going to open a new store! Join us at 35 Sacramento Street in Cambridge, Massachusetts [map] where we'll team up with Pod for brick-and-mortar retail. See, touch, and try-on everything you see on our site plus get some classic favorites from Pod. Our first day of business is Thursday, March 20—the first day of spring. We open at 11 am, close at 6pm and will be open Thursday through Saturday. (Normal days of business will be Wednesday through Saturday.) We can't wait to see you there!
6 March 2014. It's ever so slightly warmer. Is it because the new season of Fog Linen is here? We won't speculate. But consider this: The 2014 spring look book is available for download here.
27 February 2014. Spring is even closer now than it was when we last wrote two weeks ago—although one wouldn't know it by talking to the Staff of Shop Fog Linen. We've got the flu and it's snowing outside. What's making us feel better, though, are these new colors and fabrics and beauties for our spring. Every season we fall in love all over again. Bedding, clothing, and these adorable aprons for kids. We've had enough of winter but we hope this spring season at Shop Fog Linen lasts forever.
11 February 2014. Spring is right around the corner (Right?) but it's still cold cold cold. Keep warm with linen scarves or duvets. They're warm in the cold and cool in heat and perfect for all year round.